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ExcerptEscortFrom the first seven months of this year, the Mercantile Brand has already moved the cheese in the Chinese plug-in hybrid passenger car market. Some experts also predict that the share of the China New Power Car Market in China may reach 40%!
The decline is a reason why a person refuses to win domestic cars.
In 2018, the domestic fuel vehicle market share of Chinese brand passenger cars was only 42%. According to China Auto’s July data, the market share of China’s brand has also dropped, and has been below 40% for four consecutive months.
In the new power car market, it presents a very different attitude.
Since 2015, China’s brand has always accounted for 50% of the global market. Before 2018, the domestic new power passenger car market was even more destroyed by China’s brand; in 2018, Japan-owned, Baoma, Hongtian, and other international brands have been experiencing pressure, and the failure position of China’s brand is gradually collapsed.
At the end of this year, Tesla, the leader of the wolves, will soon invest in Shanghai. At the ongoing Chengdu Motorcycle Exhibition, major joint-stock companies have been pursuing their own pure car models with high-profile performance, and within their vision, they are all eye-catching on to the Chinese market.
When there are enough players in this market, will consumers still stick to their original choices? The wolf has really come. Can Biadi, BAIC New Power, and SAIC Rongwei still be proud of the heroes?
Tomorrow, let us take advantage of the new power passenger car to get a personal data.
1. Whose market has the joint capital brand occupied?
By sorting out the data on new passenger cars in the past two years, we found that the personal user market is changingSugar baby, and the situation where the market was previously unsuccessful and self-destructed has been revised.
For the online data of new power passenger cars from January to July 2018, the proportion of combined brand models accounted for only 1.5%, the proportion of new power brand models accounted for 0.9%, and the proportion of independent traditional brand brands accounted for 98%. Looking at the whole year of 2018, the proportion of independent traditions is as high as 92%, while the proportion of Union Brand and Xinli Brand each account for 4%.
Just just one year later, the proportion of new power passenger car personal users from January to July 2019, the proportion of combined-capital brand models has risen to 13%, an increase of 11 percentage points, and the proportion of new power brand in manufacturing has also increased by nearly 8 percentage points.
From the data from January to July 2018, new powers to realize personal users’ registrationSugar daddyThere are 59 passenger car brands in total, and there are 13 brands with market share of 1%, all of which are independent brands.
Top 3brand is Biadi, SAIC Rongwei and BAIC New Power, with market share of 19.2%, 16% and 14.7% respectively.
The highest market share is the capital brand, with a share of only 0.9%; the highest market share of brand, the new car manufacturing force brand, with a share of only 0.5%.
These 13 market shareSugar baby are among the 1% independent brand, including 9 male actors of similar age, including BAIC New Power and SAIC Rongwei. The other three are middle-aged men. The market share of a brand in the first seven months of 2019 declined year-on-year, as long as BiaDi, JAC, Guangzhou Automobile and Baoqi increased in the market during the same period.
From January to July 2019, there are 84 new dynamic passenger car brands that have been registered for personal users, and the number of players has increased significantly. Among them, there are 20 brands with a market share of 1%. Combined brand and new car manufacturing brand have begun to show off their strengths. Most cars are even more worried about the two plug-in hybrid power models of Pasat PHEV and Tuguan L, which were launched in November 2018, and are ranked in the top five with a market share of 5.5%.
2. What markets has the joint capital brand occupied?
Looking at the two major passenger car markets of pure electric and plug-in hybrid power for the past two years, we can find that independent traditional brand and new car manufacturing power brand are still deeply rooted in the pure electric power field, and Sugar daddyHong Kong Brand clearly has a unique situation in the plug-in hybrid power car market.
In the pure electric field, from January to July 2018, the independent brand market accounted for 98%, the proportion of new car manufacturing brand accounted for 1.4%, while the proportion of combined-investment brand lacked only 0.3%.
From January to July 2019, with the mass delivery of a number of new car-making models such as NIO ES8, PIX G3 and EX5, the proportion of new car-making brands in the pure electric field has increased to 12.4%.
In the combined brand, there are also pure electric vehicles such as Nissan Yi Pure Electric and Velite 6 this year, with the market share slightly increasing to 1%.
Because of new forces brand and joint-investment brand pure electricThe delivery volume of cars is relatively unlimited, and the independent traditional brand pure electric passenger car ranking is in the lead.
From January to July 2019, the new personal dynamics and unintentionally stomped by the male supporting actor and stomped stones, Xie Xi extended his passenger car pure electric car model. In the ranking of the data, the real technology genius, honest president x fake silly and beautiful male singers Di Yuan, JAC iEV6E, Chery eQ1, etc. came from independent traditional brand enterprise film operators to compete with those people. The industry has a high ranking of car models.
The top 15 models did not appear in the Sugar daddy brand.
The plug-in hybrid power passenger car market is obviously another atmosphere.
From January to July 2018, self-reliance branSugar babyd can also account for the absolute lead in the plug-in hybrid market, with a market share of 96%; from January to July 2019, the combined capital brand collectively developed its market share and expanded to 38.6%, a full 34 percentage points.
On the other hand, the new car manufacturing power brand collectively attended the plug-in hybrid power market.
From the sales model, BiatiEscort manilaTang DM tightly guarded the top 5 in the electric hybrid market, and the majority of Pasette and Tuji L advanced to the top 5 as pioneers. The 14th-ranked Baoma 5 Series even in the same period in 2018Go to 4th place. The performance of the Hongtian Carrola PHEV, which was just launched in March 2019, is also remarkable.
The single-time overall brand model is the Baoma X1, which fell from 9th place from January to July 2018 to 15th place.
3. Where do people love the best car?
From the cities where personal new dynamic passenger car registration was registered from January to July 2019, Self-Reli Brand has been registered in 327 cities across the country, including Beijing, Shenzhen, Shanghai, and Shanghai; Hequan Brand has shined in 311 cities across the country, including Shenzhen, Shanghai, and Guangzhou. Really registered; the new brand is underway to cover 227 cities across the country, including Beijing, Shenzhen, Guangzhou, etc.
Analyzing the urban coverage diagram of three types of brands, we can find that the autonomous brand new power passenger car coverage area is the widest, the purchase limit of cities such as Northbound and Guangshen is very high, and the market share of cities below the second line such as Yufang and Liuzhou is relatively high.
The new passenger car coverage area of the joint-stock brand is relatively less, but it also covers important cities across the country. Similar to the self-contained brand covering cities, the payment limit for cities limited to purchase is clearly manifested. Since Beijing eliminates the plug-in hybrid model in addition to new forces, the performance of the Mercantile Brand in Beijing is not prominent. Shenzhen and Shanghai are leading by 16% and 14% respectively, which may be related to SAIC’s victory and Biadi’s development in the plug-in hybrid field.
The new car manufacturing power brand has the smallest coverage area due to its unlimited car model., and is also mostly concentrated in the limited purchase area. TC: